When looking at promotional items, there is a lot of information that can be included. However, when it comes to particular items, you may want to go with the concept of “less is more”. This may be true for promotional umbrellas. Although you want certain information to be found on any promotional products your company may give away, having too much information on certain items may make the “advertising” look too busy and not very appealing.
Although promotional umbrellas seem to be a perfect place to put a great amount of information, due to the large area that can be utilized, adding too much information may lessen its effectiveness. Promotional umbrellas may only be seen briefly, out on the street or on a crowded golf course. Having a whole lot of information on the canopy of the umbrella may make it harder to read, making it a less effective advertising tool.
So, what information works best on a promotional umbrella? In looking at several samples, this seems to be the current trend of information included by companies using this promotional tool:
- Company Logo – first and foremost, you will want to see your company logo on the promotional umbrellas you give away. This is especially true if your logo is unique and will stand out in the minds of anyone seeing it. If well known in your area for a particular service or product, your company logo may be the only thing you have printed on your promotional umbrellas.
- Company Name – this will really go hand in hand with your company logo. In some instances, when these items are given out by a brand new business, the company name will actually be more important to include on the promotional umbrellas than the logo. On most promotional umbrellas seen, both company logo and company name are included.
- Company Slogan – if you have a catchy saying which you include on most or all of your promotional materials, it would be a welcome addition to your promotional umbrellas. The saying should be short and catch the attention of whomever might be reading it.
- Company Phone Number/Web Address – depending on the customer base you are hoping to reach, a company phone number or web site address can be added to your promotional umbrellas. Remember that your company logo and name needs to be readable, though…so do not include this information if it will distract prospective customers from catching your name. Phone books and key word searching can provide the curious with your business phone number and website.
Other information like your location and address can take a lot of room and make a promotional umbrella nearly impossible to read. It is really in your best interest to refrain from adding such information to the canopy of the umbrella, if possible.
Look for printed umbrellas that are eye catching color-wise, and will compliment your company’s logo. Multiple color printing will cost more, so a single color logo and name will be much easier and less expensive.
Do your own research and decide for yourself just what information you want to provide on your promotional umbrellas. In your searches, you will see that the above information is the most commonly used and the most effective.
For additional information on printed umbrellas, promotional gifts, advertising marketing business gifts and corporate promotional products simply check out the internets leading promotional gift
Gareth Parkin is the co-founder of Ideasbynet, the UK’s leading online promotional umbrellas and printed umbrellas company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.com
Tags: advertising, gifts, items, marketing, printed, products, promotional, suppliers, umbrellas
Recent Comments