The saying, ‘Do not judge a book
by its cover’, may not entirely be true – as far as letters are concerned. More often than not, your letters are judged by their envelopes. Before your target clients could even read your first printed word or even your first sentence, your envelope printing pieces can either make or break your promotional materials. Judging from how you package your letter, which includes of course the packaging – the envelope, you make an impression, an impact if you like, on your target readers.
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