Most writers toss the phrase “cold call” around without ever defining what it means.
I think it is worth our time to consider exactly what makes a cold call a COLD call.
After all, terms are important; just ask two people if they “like” each other or are “in love” with each other.
So, what is a COLD call?
First, does it involve selling? There’s some disagreement, here.
If you look at ads for phone folks many of them will state:
“Appointment setter wanted—No selling required!”
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